Social Media and Your Agency

Incorporating Social Into Your Marketing Strategy

Want to increase visibility in your community? Whether you are an agency that has been in business for 50 years or one that is just starting out, finding ways to connect with local clients on the top social media networks can help build customer loyalty, uncover referrals and make your local agency part of the social fabric of the community where you do business.

In the past, the primary way a prospect could get information about a local business was by engaging directly with the business owner or staff. Agency marketing focused on brand building and awareness by using your brick and mortar location, networking events, advertising, PR and print media. Direct mail and cold-calling made up most of the targeted interactions. With the arrival of Google in 1998, the number of agency websites started to climb, along with the rapid growth of the online channel. Today, social media sites are driving a large portion of interactions on the web.

The article “Social Media and Your Agency: Incorporating Social Into Your Marketing Strategy,” written by Doug Coombs, Chief Marketing Officer of SAN Group and SIAA, was featured in the October 20, 2017 Vol. 281 No. 8 edition of The Standard – New England’s Insurance Weekly.